SERVICES
PAID MEDIA
Paid media that runs on your GTM data, not guesswork
Partner UP runs full-funnel B2B paid media across LinkedIn, Google Ads, Reddit, The Trade Desk, and Meta. Our campaigns are built on your enriched CRM data so audiences update as your pipeline moves, spend is allocated based on pipeline contribution, and every campaign result is attributed to a real account in your CRM.
PARTNERS
SERVICES
PAID MEDIA
PROCESS
Our Paid Media Process
We do not run paid media without a data foundation. Every engagement follows four phases, from audit to ongoing performance management.
We start with an audit of your current paid setup: which platforms you are running, how audiences are built, what your attribution looks like, and where spend is not connecting to pipeline. We review your CRM structure, your existing audience lists, your conversion tracking, and your reporting. Most companies have more usable data than they realize -- we find it before building anything new.
What we audit:
Current ad accounts: LinkedIn, Google, Meta, Reddit, The Trade Desk
Pixel and conversion tracking: what is firing, what is missing
Workflow coverage: what is automated, what is manual, what is broken
Audience lists: how they are built, how often they are refreshed
Attribution: how spend connects to pipeline and revenue
CRM data: what enriched account and contact data is available to activate in paid channels
We design the paid media system before spending a dollar. This means defining the channel mix, audience architecture, campaign structure, and attribution setup that fits your ICP, your sales cycle, and your budget. For companies with a strong outbound motion, we design paid to reinforce the same accounts being worked in sequences.
What the design covers:
Channel selection: which platforms match where your buyers actually spend time
Audience architecture: CRM-synced lists, lookalikes, retargeting layers, intent-based segments
Campaign structure: demand capture vs demand creation, funnel stage mapping
ABM coordination: paid exposure at the account level, aligned with outbound sequences
Attribution design: how every ad impression, click, and form fill connects to a CRM record
We build and launch the campaigns. Ad accounts configured, pixels installed, audiences built from your enriched CRM data, and campaigns live. We do not launch until conversion tracking is clean and every ad dollar has a clear path back to pipeline.
What we build and launch:
LinkedIn advertising: sponsored content, message ads, lead gen forms, thought leader ads
Google Ads: search and display campaigns for demand capture and retargeting
Reddit Ads: community-based B2B targeting for specific verticals and technical audiences
Meta: retargeting and awareness campaigns for warm audiences
The Trade Desk: programmatic campaigns for accounts at scale
CRM-synced audience lists: dynamic segments refreshed from live HubSpot or Salesforce data
Conversion tracking: every lead, form fill, and meeting booking tied to a campaign and contact record
We work alongside your marketing and revenue team as an extension of it. Your campaigns, your pipeline data, your CRM. We run the system as if it were our own.
What ongoing management includes:
Weekly performance review: spend efficiency, CPL, pipeline contribution, revenue attribution
Audience refresh: CRM lists updated as accounts move through your pipeline
A/B testing: ongoing testing of copy, creative, and audience targeting
Retargeting expansion: warm audiences built as traffic and engagement grow
Reporting: custom dashboards in HubSpot or Salesforce showing spend, pipeline, and revenue side by side
Channel rebalancing: budget shifted toward what is producing pipeline, away from what is not
What Is Included
Every Partner UP paid media engagement covers the full setup and ongoing management.
Ad account setup
Full configuration of LinkedIn, Google, Meta, Reddit, and The Trade Desk accounts with conversion tracking installed from day one.
CRM-synced audiences
Audiences built from your live HubSpot or Salesforce data and refreshed continuously as accounts move through your pipeline.
ABM coordination
Paid exposure coordinated with outbound at the account level. The same accounts being worked in sequences are being reached and paid simultaneously.
Full attribution
Every ad impression, click, and form submission lands on the contact record in your CRM with source and campaign attribution.
Pipeline dashboards
Custom reporting in HubSpot, Salesforce, or Looker Studio showing paid spend, pipeline contribution, and revenue attribution together.
Retargeting
Multi-layer retargeting across LinkedIn, Google, Meta, and Reddit using pixel data, CRM lists, and website intent signals.
Weekly optimization
Bids, audiences, and targeting reviewed weekly. We move budget toward what is producing pipeline and away from what is not.
The Trade Desk
Programmatic advertising at lower CPM/CPC than social channels. The Trade Desk Edge Academy certified.
Platforms We Run
See all partner links and discounts at partneruphq.com/partners
Primary B2B paid channel. Targeting by title, company, seniority, and intent. Sponsored content, message ads, lead gen forms, and thought leader ads.
Search and display for demand capture and retargeting. High-intent keywords and account-based display targeting.
Community-based B2B targeting for technical and vertical-specific audiences.
Programmatic advertising at scale. Lower CPM/CPC than social channels. The Trade Desk Edge Academy certified.
Retargeting and awareness for warm audiences.
Audience building from enriched account and CRM data. Activates your GTM data directly in paid channels.
Who This Is For
Organizations with strong CRM and enrichment data that want to activate it in paid channels rather than relying on platform-native audience tools
Revenue teams that want every ad dollar connected to a real account and a real pipeline stage
Outbound programs that want paid channels reinforcing the same accounts being worked in sequences, with no current infrastructure to coordinate the two
B2B companies where audience lists are static exports refreshed manually rather than dynamic segments synced from live CRM data
FAQ
Frequently Asked Questions
What is the difference between demand generation and lead generation?
Demand generation builds awareness and interest in your category before buyers are ready to talk to sales. Lead generation captures and converts that interest into contacts your sales team can work. Demand generation includes content, paid media, and events. Lead generation includes outbound, inbound forms, and qualification. For B2B companies with an enterprise sales motion, the two work best together: paid campaigns warm target accounts while outbound reaches the buying committee in those same accounts.
Do you run paid media alongside outbound?
Yes. Paid media works as a standalone channel, but it is most effective when coordinated with outbound. When the same target accounts see LinkedIn ads while receiving email and LinkedIn sequences, the outreach lands with more context. Partner UP runs B2B paid media on LinkedIn, Google Ads, Reddit Ads, Meta, and The Trade Desk for programmatic. LinkedIn is the primary channel for most clients. For GTM engineering clients, we sync paid audiences with outbound account lists.