Category
B2B Advertising
Key features
Facebook and Instagram campaign builder
Ad split testing
Multi-account campaign management
01 — Overview
What is
AdEspresso
AdEspresso is a tool for building, split testing and managing Facebook and Instagram ad campaigns in one place. It lets marketers test many ad variations, analyze results in reports, and collaborate with clients who approve campaigns before launch. Marketing teams and agencies use it to run paid social campaigns for demand generation without switching between Ads Manager accounts.
02 — Who it’s for
Ideal Customer Profile
Built for agencies managing client ad accounts and for small and mid-sized marketing teams running paid social.
03 — Capabilities
Key Features
Facebook and Instagram campaign builder
Ad split testing
Multi-account campaign management
Web, PDF, email and Excel reports
Client approvals before launch
AdEspresso University training
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is AdEspresso used for?
It helps you create, split test and optimize Facebook and Instagram ad campaigns and report on the results.
Which ad platforms does AdEspresso support?
The site names Facebook and Instagram as its supported advertising platforms.
Can agencies use AdEspresso with clients?
Yes. Agencies can access client ad accounts and have clients approve campaigns before they go live.
Who owns AdEspresso?
AdEspresso is owned by Hootsuite, which announced its acquisition of the company in February 2017.