Category
B2B Advertising
Key features
Google, Microsoft and Meta Ads audits
One-click optimization suggestions
Cross-platform budget tracking
01 — Overview
What is
Adzooma
Adzooma is a PPC management platform that audits and optimizes Google Ads, Microsoft Ads and Meta Ads campaigns from one dashboard. It flags wasted spend, broken tracking and disapprovals, suggests fixes for bids, budgets, keywords, audiences and ad copy, and applies them in a couple of clicks. Marketing teams and agencies also use it for budget pacing, performance alerts, client reports and SEO and website audits.
02 — Who it’s for
Ideal Customer Profile
Aimed at in-house marketers, PPC specialists, independent consultants and digital agencies managing paid search and social for small and growing businesses, including ecommerce brands running Shopping and Performance Max campaigns.
03 — Capabilities
Key Features
Google, Microsoft and Meta Ads audits
One-click optimization suggestions
Cross-platform budget tracking
Automated alerts via email or Slack
Performance Max and Shopping tools
SEO and website scorecards
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Adzooma used for?
Adzooma is used to audit, manage and improve paid ad campaigns across Google, Microsoft and Meta, spotting issues that waste budget and recommending fixes you can apply quickly.
Who is Adzooma for?
It is built for PPC marketers, independent consultants, digital marketing agencies managing several client accounts, in-house marketers and ecommerce brands.
Which ad platforms does Adzooma connect to?
Adzooma connects to Google Ads, Microsoft Advertising and Meta (Facebook) Ads. It is a Google Channel Partner and has a close partnership with Microsoft Advertising, and alerts can be sent to Slack.
Who is behind Adzooma?
Adzooma is the flagship brand of ClickTech, its parent company, which also runs a partner program and other marketing platforms. Adzooma launched in beta in 2017 and released a rebuilt platform in January 2024.