Category
SEO & Content
Key features
HubSpot contact interest graph
Automated content recommendations
1:1 personalized landing pages
01 — Overview
What is
Air Traffic Control
Air Traffic Control connects to HubSpot and builds an interest profile for each contact from email clicks, website visits, CRM notes, LinkedIn activity and public sources. It then recommends the most relevant blog post, case study, podcast or video for every contact and writes those picks into HubSpot properties, so personalized emails, landing pages and LinkedIn ads update automatically. It also shows competitor content and engagement, topic trends, and the pipeline and revenue influenced by each recommendation.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing and demand gen teams on HubSpot, from startups to enterprises, and for HubSpot agency partners running ABM and nurture programs for clients.
03 — Capabilities
Key Features
HubSpot contact interest graph
Automated content recommendations
1:1 personalized landing pages
Personalized LinkedIn ad experiences
Competitor content insights
Topic reporting
Content influenced revenue reporting
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Air Traffic Control used for?
It is used to send each contact the most relevant piece of existing content by email, web page or ad, based on their interests, and to measure the revenue that content influences.
Who is Air Traffic Control for?
It is for B2B marketing teams that use HubSpot and want ABM style personalization without building separate microsites, as well as HubSpot agency partners.
Which CRM does Air Traffic Control work with?
It is built on HubSpot. Recommendations are stored as HubSpot contact properties and used in HubSpot emails, landing pages and workflows.
Can it track competitors' content?
Yes. Its competitive insights track competitor content and mentions across 60,000+ media sources, show LinkedIn engagement per post, and let you find and export contacts engaging with competitors.