Category
Product Analytics
Key features
Unified customer profiles
No-code churn and CLTV prediction
Behavioral and RFM segmentation
01 — Overview
What is
B2Metric
B2Metric is an AI predictive customer data platform that unifies web, app and CRM data into single customer profiles. It uses no-code AutoML to predict churn and lifetime value, segment users and analyze funnels and journeys, then runs campaigns across email, SMS, WhatsApp and push. Marketing, growth and CRM teams use it to target retention and cross-sell programs based on predicted behavior instead of static rules.
02 — Who it’s for
Ideal Customer Profile
Built for growing businesses and enterprises in banking, fintech, telecom, insurance, retail, travel and similar data-heavy sectors.
03 — Capabilities
Key Features
Unified customer profiles
No-code churn and CLTV prediction
Behavioral and RFM segmentation
Funnel and journey analytics
Multi-channel journey orchestration
AI agents for analytics and next best offer
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is B2Metric used for?
B2Metric is used to unify customer data, predict behavior such as churn and lifetime value, and trigger personalized campaigns across channels based on those predictions.
Which tools does B2Metric integrate with?
It offers over 50 connectors, including BigQuery, Salesforce, HubSpot, Google Analytics, Google Ads, Meta, Amplitude, Firebase, Zoho, Slack and AWS.
Do I need data scientists to use B2Metric?
No. Its AutoML models for churn, lifetime value and segmentation are built to run without code, so marketing and CRM teams can use them directly.
Does B2Metric have SDKs or developer docs?
Yes. B2Metric provides a developer reference and SDKs for web, iOS and Android to send event data into the platform.