Category
Gifting & Direct Mail
Key features
Digital e-gifts and global gift cards
Handwritten notecards
Direct mail and swag sending
01 — Overview
What is
Bluebird
Bluebird is an automated sending platform for digital gift cards, handwritten notecards, physical gifts and swag. Sales, marketing and customer success teams trigger sends from their CRM or by CSV to book meetings, reinforce meetings, speed up deals, and celebrate onboarding and renewals. Each send, delivery and redemption is logged back to the CRM.
02 — Who it’s for
Ideal Customer Profile
Sales, marketing, customer success and HR teams at mid-sized and larger companies that use gifting in the buyer and customer journey. It also serves promotional product distributors.
03 — Capabilities
Key Features
Digital e-gifts and global gift cards
Handwritten notecards
Direct mail and swag sending
CRM activity logging
Recipient address collection
Admin and bulk sending with budgets
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Bluebird used for?
Bluebird automates sending gift cards, handwritten notes, gifts and swag to prospects, customers and employees, for use cases like booking meetings, accelerating deals, onboarding and renewals.
Is Bluebird part of Imprint Engine?
Yes. The Bluebird.cx website states that Bluebird.cx is now a part of Imprint Engine, a promotional products and branded merchandise company.
Which tools does Bluebird integrate with?
Bluebird integrates with Salesforce and HubSpot to log sends, deliveries and redemptions, with Gmail to send gift and address links, and with Zapier. It can also be used without integrations by uploading CSV files.
Does Bluebird have an API?
Yes. The site says sends can be triggered with an API call or through Zapier, so gifts can go out automatically on events like a first day, birthday or work anniversary.