Category
Revenue Intelligence
Key features
Dynamic number insertion
Call tracking and recording
Keyword-level call attribution
01 — Overview
What is
CallRoot
CallRoot is a call tracking tool that shows which marketing campaigns and keywords drive inbound phone calls. It swaps tracking numbers on your website with dynamic number insertion, records calls, and reports call sources down to the keyword level. It also includes IVR, call whispering, and workflows that send SMS, email or webhooks based on call status.
02 — Who it’s for
Ideal Customer Profile
Aimed at marketing teams and agencies at small and mid-sized businesses that get leads by phone from paid search, social and offline campaigns.
03 — Capabilities
Key Features
Dynamic number insertion
Call tracking and recording
Keyword-level call attribution
Local and national tracking numbers
IVR and call whispering
SMS, email and webhook workflows
Click-to-call button
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is CallRoot used for?
CallRoot tracks inbound phone calls back to the campaign, channel or keyword that produced them, so marketers can measure call conversions the same way they measure web traffic.
Who is CallRoot for?
It is meant for marketing teams and agencies whose leads often arrive by phone, especially from paid search, social ads and offline campaigns.
Which tools does CallRoot integrate with?
CallRoot integrates with Google Ads, Google Analytics, Facebook Ads and CRMs such as Zoho, where calls from unknown numbers can create new leads.
Can CallRoot send call data to other systems?
Yes. You can set up webhooks to send call data to your own APIs in real time, and create workflows that send SMS or email automatically after a call or a missed call.