Category
Reporting & BI
Key features
Branded short links and QR codes
UTM builder and normalization
Click to revenue attribution
01 — Overview
What is
Attri (formerly Campaign Tracker)
Attri, formerly CampaignTracker, is a campaign tracking tool that combines branded short links, UTM management and revenue attribution. It normalizes UTM parameters so every variant maps to one source, follows each click through sessions, pageviews and form submissions, and ties conversions back to revenue. Marketing teams use it to replace UTM spreadsheets and report reliably on which campaigns drive pipeline.
02 — Who it’s for
Ideal Customer Profile
Built for marketing teams at startups, scale-ups and small to mid-sized businesses that have outgrown managing UTMs and campaign links in spreadsheets.
03 — Capabilities
Key Features
Branded short links and QR codes
UTM builder and normalization
Click to revenue attribution
Session and form tracking
Campaign naming conventions
API and integrations
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
Is Campaign Tracker now called Attri?
Yes. The campaigntracker.io domain now redirects to attri.io, and the Attri site says it was formerly CampaignTracker, working on link management and attribution since 2016.
What is Attri used for?
Attri is used to create tracked short links, keep UTM tags consistent across a team, and connect clicks to conversions and revenue for campaign attribution.
Which tools does Attri integrate with?
The site lists Google Analytics, HubSpot, Salesforce, Stripe, Shopify, Slack, Zapier and Google Sheets.
Does Attri have an API?
Yes. Attri publishes developer docs and an API reference on its site.