Category
Events & Webinars
Key features
Event registration and management
AI attendee intent scoring
Real-time lead routing to sales
01 — Overview
What is
Certain
Certain is an event management and event intelligence platform that captures buying signals from attendee activity such as sessions, booth visits and content downloads. It scores attendees by intent, routes hot leads to sales during the event and generates follow-up based on what each person actually did. Marketing teams use it to run events and prove pipeline influenced.
02 — Who it’s for
Ideal Customer Profile
Built for B2B event and field marketing teams at mid-market and enterprise companies running many branded events, with customers such as Oracle, Deloitte and Thomson Reuters.
03 — Capabilities
Key Features
Event registration and management
AI attendee intent scoring
Real-time lead routing to sales
Behavior-based follow-up emails
Event ROI and pipeline reporting
No-code CRM and MAP data flows
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Certain used for?
Certain is used to run B2B events and turn attendee engagement into scored leads and pipeline that sales can act on during and after the event.
Who is Certain built for?
Event and field marketing teams at larger B2B companies that run from one to over a thousand branded events a year.
Which tools does Certain integrate with?
It syncs event data with Salesforce, HubSpot and Marketo, and its data orchestration offers no-code flows into those and other systems.
How does Certain measure event ROI?
It tracks attendee behavior, scores intent and reports on pipeline influenced by each event, so marketers can tie events to revenue.