Category
Intent & Signals
Key features
Job change alerts
Early signals before a move
CRM write back and rep routing
01 — Overview
What is
Champions
Champions tracks the people in your CRM and alerts you when a customer, champion or past buyer moves to a new company. Each move is written back to the CRM and routed to the right rep as a warm lead, and departures from key accounts are flagged to customer success as churn risks. Teams also use it for referral selling, buying committee mapping and keeping contact data current.
02 — Who it’s for
Ideal Customer Profile
Made for B2B sales, customer success, ABM and RevOps teams with a sizable CRM contact base, typically SMB to enterprise companies.
03 — Capabilities
Key Features
Job change alerts
Early signals before a move
CRM write back and rep routing
Champion churn warnings
Buying committee mapping
API and webhooks
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Champions used for?
It watches your CRM contacts for job changes and turns people who move to new companies into warm leads, while warning you when a champion leaves a customer account.
Who is Champions for?
B2B sales teams looking for warm pipeline, customer success teams watching churn risk, ABM teams mapping buying committees and RevOps teams keeping CRM data fresh.
Which CRMs does Champions work with?
The site lists Salesforce, HubSpot, Pipedrive, Zoho CRM, Close and Copper, and says reps do not need a new app or login.
Does Champions have an API?
Yes. The site lists API and webhooks for sending the job change feed into your own stack, though public technical docs were not found.