Category
Revenue Intelligence
Key features
Call and meeting recording
Email capture
CRM auto-complete
01 — Overview
What is
Claap
Claap records and transcribes sales calls, online and in-person meetings, and the emails around them, then turns them into structured deal data. AI agents fill CRM fields, score each rep's calls against your sales framework and flag deal risks for forecasting. The conversation data is also available to Claude, ChatGPT and Slack through MCP and an API.
02 — Who it’s for
Ideal Customer Profile
Built for sales reps, sales leaders, RevOps and customer success teams at startups, scale-ups and SMBs, and the site says over 10,000 sales reps use it.
03 — Capabilities
Key Features
Call and meeting recording
Email capture
CRM auto-complete
Rep coaching and scoring
Deal and account forecasting
MCP and API access
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Claap used for?
Claap records sales calls and meetings, captures related emails, and uses AI to fill your CRM, coach reps and forecast deals.
Who owns Claap?
Claap is part of lemlist. Claap announced it was joining lemlist in October 2025 and now presents itself as Claap by lemlist.
Which tools does Claap integrate with?
Claap records calls on Zoom, Google Meet and Microsoft Teams, writes deal updates back to Salesforce and HubSpot, and works with Slack.
Does Claap have an API?
Yes. Claap offers an MCP server and an API so your own AI agents can read conversation data.