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Product review

ClickBack

ClickBack

Turn cold B2B contacts into opted-in leads

Category

Cold Email Software

Key features

Email lead generation campaigns to cold contacts

List cleaning for bad addresses, spam traps and honeypots

CAN-SPAM, CASL and GDPR compliance filtering

01 — Overview

What is

ClickBack

ClickBack is a cloud platform for B2B email lead generation. Marketers upload lists of cold business contacts, and ClickBack cleans the data and sends compliant campaigns that invite recipients to opt in, so they become warm leads that can be passed to a CRM or marketing automation tool. A companion product, ClickBack WEB, identifies companies visiting your website so sales teams can follow up on accounts that did not fill out a form.

02 — Who it’s for

Ideal Customer Profile

Built for B2B marketing and sales teams that want to grow their opt-in list from purchased or cold contact data. The site says it serves entrepreneurs and small businesses through to enterprise marketing teams, and it runs partner programs for agencies and data providers.

03 — Capabilities

Key Features

Email lead generation campaigns to cold contacts

List cleaning for bad addresses, spam traps and honeypots

CAN-SPAM, CASL and GDPR compliance filtering

Website visitor company identification

Spam checking and deliverability monitoring

Campaign reporting on opens, clicks and keywords

Lead export to CRM and marketing automation

06 — FAQ

Frequently Asked Questions

What is ClickBack used for?

ClickBack is used to email cold or purchased B2B contact lists in a compliant way and convert recipients into warm, opted-in leads that can then be nurtured through your usual email or marketing automation platform.

Who is ClickBack for?

It is aimed at B2B marketing and sales teams of all sizes, from entrepreneurs and small businesses to enterprise marketing teams, plus agencies running lead generation for clients.

Does ClickBack replace my email service provider?

No. ClickBack works alongside your email service provider or marketing automation software. It grows your opt-in list from cold contacts, and you then send ongoing opted-in campaigns through your existing tool.

Does ClickBack sell email lists?

No. ClickBack provides the software to find and capture leads but does not sell lists itself. It can connect customers with partner data providers if they need contact data.

Ready to try

ClickBack

Turn cold B2B contacts into opted-in leads