Category
Lead Generation
Key features
Drag and drop funnel editor
Landing pages and opt-in forms
Checkout pages with one-click upsells
01 — Overview
What is
ClickFunnels
ClickFunnels is a funnel builder for creating landing pages, opt-in forms, checkout pages and upsell flows that turn website visitors into leads and customers. It also bundles a simple CRM with pipelines and appointments, email sequences and broadcasts, A/B testing, and course and membership areas. Marketing and sales teams use it to launch lead magnets and offer pages without a developer.
02 — Who it’s for
Ideal Customer Profile
Best suited to small businesses, solo founders, coaches, consultants and agencies that sell offers online. Marketing teams at startups and SMBs use it to run lead capture and conversion funnels.
03 — Capabilities
Key Features
Drag and drop funnel editor
Landing pages and opt-in forms
Checkout pages with one-click upsells
A/B testing for funnels and emails
Sales CRM with pipelines and appointments
Email sequences and broadcasts
REST API and webhooks
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is ClickFunnels used for?
ClickFunnels is used to build sales funnels: landing pages, lead capture forms, checkout and upsell pages, plus the follow-up emails and CRM pipeline that move a visitor toward a purchase.
Who is ClickFunnels for?
It is aimed at small businesses, entrepreneurs, coaches, creators and agencies who sell products, services or programs online and want to manage their funnel in one place.
Does ClickFunnels include a CRM and email marketing?
Yes. It includes a sales CRM with pipelines, appointments and calendars, two-way messaging, and email sequences and broadcasting alongside the funnel pages.
Does ClickFunnels have an API?
Yes. The ClickFunnels Developer Hub documents a REST API and webhooks, and the platform also connects through native integrations and Zapier.