Category
PR & Media Monitoring
Key features
Social video and image analysis
Sentiment and narrative tracking
Creator analysis
01 — Overview
What is
dig
dig is a social listening platform that reads video and image content, not just text, to show what audiences think about a brand in real time. It tracks sentiment, narratives, creators and comments, flags bots and AI generated content, and answers research questions through a chat assistant. Marketing and brand teams use it for brand monitoring, campaign insight and competitor or trend research.
02 — Who it’s for
Ideal Customer Profile
Aimed at brand, marketing, insights and research teams at large brands and agencies, plus public sector teams. The site shows customers such as P&G, Starbucks and Mastercard.
03 — Capabilities
Key Features
Social video and image analysis
Sentiment and narrative tracking
Creator analysis
Bot and deepfake detection
Natural language research chat
Social video data API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is dig used for?
dig is used for social listening and brand monitoring, analyzing video and image posts to surface audience reactions, sentiment and narratives about a brand.
Who is dig for?
Brand, marketing and research teams at large brands and agencies, as well as public sector organizations and creators.
How is dig different from text based social listening?
dig analyzes the content of videos and images to detect themes, creators and context, and says every insight traces back to its source posts.
Does dig have an API?
Yes. dig offers an API that provides enriched social video data for your own products and AI.