Category
Email Marketing
Key features
Cross-channel journey builder
Email, SMS and WhatsApp
Web personalization
01 — Overview
What is
Dotdigital
Dotdigital is a marketing automation platform that brings customer data, campaigns and channels together. Teams build journeys across email, SMS, WhatsApp, mobile push, web personalization and ads, segment audiences using behavioral and order data, and run loyalty programs. AI agents help build segments and write content, and an MCP server lets AI tools work with the platform.
02 — Who it’s for
Ideal Customer Profile
Used by marketing teams in ecommerce, B2B commerce, finance, education, hospitality and other sectors, from growing companies to enterprises, with an agency partner network.
03 — Capabilities
Key Features
Cross-channel journey builder
Email, SMS and WhatsApp
Web personalization
Customer data and segmentation
Loyalty and retention programs
AI segment and content agents
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Dotdigital used for?
Dotdigital is used to automate personalized marketing across email, SMS, web, mobile and ads, using unified customer data to trigger relevant messages.
How many integrations does Dotdigital have?
The site lists 200+ integrations, from CRMs to commerce platforms.
Does Dotdigital use AI?
Yes. Its AI agents build audience segments from plain language and draft on-brand content, and an MCP server connects external AI tools.
Is Dotdigital a public company?
Yes. Dotdigital Group plc is listed on the London Stock Exchange AIM market, and in March 2026 it agreed to acquire Alia, a Shopify customer acquisition platform.