Category
Email Marketing
Key features
Drag and drop email builder
Automation journeys
Segmentation and personalization
01 — Overview
What is
Emma
Emma is an email marketing platform that brings email campaigns, automation journeys, SMS and AI features together with strong brand controls. Central teams build shared templates and set permissions so local chapters, locations or departments can send on-brand emails, with segmentation and personalization from CRM data. Marketing teams use it for newsletters, nurture journeys and event or enrollment campaigns.
02 — Who it’s for
Ideal Customer Profile
Built for marketing teams at SMBs and mid-sized organizations, especially multi-location and multi-chapter organizations in higher education, nonprofit, government, sports and fitness, and travel and hospitality.
03 — Capabilities
Key Features
Drag and drop email builder
Automation journeys
Segmentation and personalization
SMS messaging
Brand controls and user permissions
AI content features
Open API and integrations
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Emma used for?
Emma is used to design, send and automate on-brand email and SMS campaigns, with segmentation and reporting to measure results.
Who is Emma for?
It focuses on marketing teams in higher education, nonprofits, government, sports and fitness, and travel and hospitality, particularly organizations with many locations or chapters.
Which tools does Emma integrate with?
Emma connects with Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite, SurveyMonkey, Google Analytics, OpenTable and hundreds of other apps through Zapier, and offers an open API for custom work.
Who owns Emma?
Emma is part of Marigold, the Nashville marketing software company formerly known as CM Group, which also runs Campaign Monitor. Emma joined CM Group in 2017, and the group adopted the Marigold name in January 2023.