Category
CRM
Key features
Mobile CRM app
Sales activity and goal tracking
Sales and activity dashboards
01 — Overview
What is
ForceManager
ForceManager, now called Sage Sales Management, is a mobile-first CRM for B2B sales teams that spend much of their time visiting customers. Reps log visits, activities and opportunities from the app, while managers set activity and sales goals and track results through dashboards. It adds an AI assistant (Sage Copilot), route planning, quotes and orders, and links to ERP systems such as Sage 50 and SAP Business One.
02 — Who it’s for
Ideal Customer Profile
Built for B2B mid-market sales teams, especially field reps, sales managers and channel managers in industries such as manufacturing, distribution, construction, insurance and healthcare. The company says over 1,600 companies use it.
03 — Capabilities
Key Features
Mobile CRM app
Sales activity and goal tracking
Sales and activity dashboards
AI sales assistant
Route planning
Quotes and orders add-on
ERP integrations
05 — Similar tools
Alternatives
Salesforce
The CRM for managing the full sales cycle
HubSpot
All-in-one CRM for marketing, sales, service
Pipedrive
Visual pipeline CRM for sales teams
Zoho CRM
AI-assisted CRM for sales teams of any size
Badger Maps
Route planning and mapping for field sales
SPOTIO
Field sales platform for territories and routes
06 — FAQ
Frequently Asked Questions
What is ForceManager used for?
ForceManager is a CRM built around a mobile app, used by field sales teams to log customer visits and opportunities and by managers to set goals and track activity.
Who owns ForceManager?
Sage announced its acquisition of ForceManager in October 2024, and the product was renamed Sage Sales Management in February 2025. It is still available as a standalone product for Sage and non-Sage customers.
Which tools does ForceManager integrate with?
It connects with ERP systems including Sage 50 and SAP Business One, with Microsoft 365 and Microsoft Teams, and with video calling tools.
Which industries is it built for?
The site has dedicated pages for construction, manufacturing, medical devices, food and beverage, insurance brokers, transport and logistics, automotive parts, pharmacy and agricultural supplies.