Category
Intent & Signals
Key features
In-market buyer intent signals
Buying committee identification
Intent-based ad targeting
01 — Overview
What is
Foundry
Foundry is a B2B technology media and marketing company behind publications such as CIO, CSO, InfoWorld, Computerworld and PCWorld. Its Foundry Intent product layers signals from your own website visitors, engagement with Foundry content and events, and the public web to show which accounts and buying committees are in market. Marketing and sales teams then act on those signals through intent-based ads, lead programs, ABM targeting and website visitor identification.
02 — Who it’s for
Ideal Customer Profile
Built for B2B technology vendors whose marketing, demand gen and sales teams sell to IT decision makers. It suits mid-market and enterprise tech companies running ABM or content syndication programs.
03 — Capabilities
Key Features
In-market buyer intent signals
Buying committee identification
Intent-based ad targeting
Intent-based lead generation programs
Website visitor identification
CRM delivery to Salesforce and HubSpot
Tech buyer research and audiences
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Foundry used for?
B2B tech marketers use Foundry to find buyers who are actively researching their category and to reach them through intent-based advertising, lead generation programs, events and content on Foundry's IT media brands.
Where does Foundry Intent data come from?
It combines activity from your own website visitors, engagement with Foundry's editorial content, syndication programs and events, and public web signals such as social posts, blogs and job boards across more than 5 million companies.
Which CRMs does Foundry Intent connect to?
Foundry lists Salesforce, HubSpot, Microsoft Dynamics 365 and SugarCRM among the systems it can send intent insights into, so sales and marketing can act on them in their existing workflow.
Who is Foundry best suited for?
It is aimed at technology vendors that sell to IT buyers, especially marketing and sales teams running ABM, demand generation or partner marketing programs.