Category
SEO & Content
Key features
Website builder with themes
Content editor with rich media cards
Built in email newsletters
01 — Overview
What is
Ghost
Ghost is an open source publishing platform for building a website, publishing articles and sending email newsletters from one place. It includes a professional editor, customizable themes, native signup forms that turn readers into members, audience segments and multiple newsletters, plus optional paid subscriptions. B2B marketing teams use it to run a company blog and newsletter for content marketing.
02 — Who it’s for
Ideal Customer Profile
Content and marketing teams at companies running a blog or newsletter, as well as independent creators and publishers. Developers can self host it or build on its APIs.
03 — Capabilities
Key Features
Website builder with themes
Content editor with rich media cards
Built in email newsletters
Member signups and segments
Paid memberships
Open source and self hostable
Content and Admin APIs
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Ghost used for?
Ghost is used to publish a website or blog and send its posts as email newsletters, with member signups and optional paid subscriptions built in.
Can businesses use Ghost for content marketing?
Yes. Ghost has a dedicated business offering for brands and companies running content marketing, alongside its creator and publisher use cases.
Is Ghost open source?
Yes. Ghost is open source, so developers can self host it, or teams can use the managed hosted version.
Does Ghost integrate with other tools?
Yes. Ghost has an integrations directory and APIs that connect it with thousands of apps and services, plus a marketplace of themes and certified experts.