Category
PR & Media Monitoring
Key features
Keyword-based alerts
Source filters
Alert frequency settings
01 — Overview
What is
Google Alerts
Google Alerts sends you an email whenever Google finds new content that matches a keyword, such as a company name, competitor, product or topic. You choose how often to get alerts, which sources to watch (news, blogs, web, video, discussions and more), plus language and region. GTM teams use it to track account news, competitor moves and brand mentions without any setup.
02 — Who it’s for
Ideal Customer Profile
Anyone with a Google account, often used by founders, marketers and sellers at small companies for lightweight monitoring.
03 — Capabilities
Key Features
Keyword-based alerts
Source filters
Alert frequency settings
Language and region filters
Email or RSS delivery
Works with any Google account
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Google Alerts used for?
It monitors the web for new content that matches your search terms and emails you the results, which is useful for tracking brands, competitors, prospects and industry topics.
Who can use Google Alerts?
Anyone with a Google account can create alerts. It is popular with small teams that need simple monitoring without a dedicated media tool.
What can I filter alerts by?
You can set how often alerts arrive, pick sources like news, blogs, web, video, books, discussions or finance, and choose language, region and how many results to include.
Can I get alerts outside of email?
Yes. Alerts can be delivered to your Gmail inbox or as an RSS feed you can read in a feed reader.