Category
Product Analytics
Key features
Tag deployment without code
Auto-event triggers
Preview and debug mode
01 — Overview
What is
Google Tag Manager
Google Tag Manager lets you add, update and manage tracking tags on a website or app from one interface instead of editing site code. Marketing and RevOps teams use it to deploy analytics, conversion and remarketing tags for Google Ads and third-party tools, and to track form fills and other events that feed attribution. Preview and debug tools, version history and workspaces help marketing and engineering work on the same container safely.
02 — Who it’s for
Ideal Customer Profile
Used by marketing, growth and RevOps teams that own website measurement, from small businesses to large enterprises. A Tag Manager 360 edition is offered for enterprises.
03 — Capabilities
Key Features
Tag deployment without code
Auto-event triggers
Preview and debug mode
Workspaces and access controls
Third-party tag templates
Version history and rollback
Server-side tagging
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Google Tag Manager used for?
It is used to add and manage website tags such as analytics, conversion tracking and remarketing pixels without changing site code each time.
Who is Google Tag Manager for?
It suits marketing, growth and analytics teams at businesses of any size, and gives marketing and IT a shared, controlled way to manage tags.
Does Google Tag Manager work with non-Google tools?
Yes. It supports Google and third-party tags, with vendor templates built in and more in the Community Template Gallery.
Who owns Google Tag Manager?
Google Tag Manager is a Google product and part of the Google Marketing Platform.