Category
Market Research
Key features
Search interest over time
Term and topic comparisons
Regional interest maps
01 — Overview
What is
Google Trends
Google Trends shows how interest in search terms and topics changes over time and across regions, using an anonymized sample of Google searches scaled from 0 to 100. You can compare terms side by side, filter by country down to city, time range and category, and spot rising related queries. Marketing and GTM teams use it to size demand, time campaigns, pick keywords and messaging, and check interest in a category or competitor.
02 — Who it’s for
Ideal Customer Profile
Useful for marketers, content and SEO teams, and founders at companies of any size who need quick market and demand research.
03 — Capabilities
Key Features
Search interest over time
Term and topic comparisons
Regional interest maps
Rising and related queries
Real-time trending searches
Category and time range filters
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Google Trends used for?
It shows how search interest in a term or topic changes over time and by location, which helps teams gauge demand, plan campaigns and choose keywords.
Who owns Google Trends?
Google Trends is a product of Google.
What do the numbers in Google Trends mean?
Values run from 0 to 100 and show a term's share of all searches in the chosen place and time, not absolute search volume. Low-volume terms can show as 0.
Is Google Trends data a full count of searches?
No. It uses an anonymized, aggregated sample of Google searches, removes repeated searches from the same person in a short period and adds some noise for privacy.