Category
Revenue Intelligence
Key features
Call tracking and attribution
AI conversation analytics
Call outcome signals for ad bidding
01 — Overview
What is
Infinity
Infinity is a call tracking and conversation analytics platform that ties phone calls back to the campaigns, channels and keywords that drove them. Its AI turns call content into intent, outcome and revenue signals, which can be fed into Google, Microsoft and Meta bidding and synced to the CRM. Marketing teams use it to prove the revenue impact of calls, cut wasted ad spend, find conversion barriers and recover missed calls.
02 — Who it’s for
Ideal Customer Profile
Marketing and performance teams at mid-sized and large companies where phone calls drive revenue, including automotive, financial services, healthcare, insurance, property, retail, travel and utilities, plus the agencies that serve them.
03 — Capabilities
Key Features
Call tracking and attribution
AI conversation analytics
Call outcome signals for ad bidding
CRM revenue matching
Conversion barrier detection
Missed call recovery
Outbound call tracking
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Infinity used for?
Infinity tracks phone calls back to the marketing activity that produced them and analyzes those conversations, so marketers can attribute revenue and optimize campaigns based on call quality.
Who is Infinity built for?
Marketing teams at businesses where calls matter, in sectors such as automotive, banking, healthcare, insurance, property, retail, travel and utilities. Customer stories include British Gas, Specsavers and Vodafone.
Which platforms does Infinity integrate with?
Infinity connects with Google and Meta advertising, Microsoft bidding, analytics tools, CRM systems and contact center technologies, so call signals flow into the tools marketers already use.
Does Infinity track outbound calls?
Yes. Infinity can track calls your team makes as well as the calls you receive.