Category
B2B Advertising
Key features
Contact level intent signals
Ads targeted to named contacts
Buyer journey orchestration
01 — Overview
What is
Influ2
Influ2 is an account based marketing platform that works at the level of named contacts instead of whole accounts. It shows which specific buyers are engaging with your topics, serves ads to the people you pick and reports who was reached by name. Teams use it to run buyer journeys across channels and tie contact engagement back to pipeline and revenue in the CRM.
The verdict
Account based marketing aimed at individual buyers
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing and ABM teams working closely with sales, mostly at mid-market and enterprise software and tech services companies such as Capgemini, Chargebee and AppsFlyer.
03 — Capabilities
Key Features
Contact level intent signals
Ads targeted to named contacts
Buyer journey orchestration
Contact level revenue attribution
Cohort builder and signals center
CRM and MAP integrations
MCP server for AI tools
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Influ2 used for?
Influ2 is used to run account based marketing at the person level. It finds which named buyers inside target accounts are engaging, shows ads to selected contacts and reports who saw them, so sales can follow up with the right people.
Who is Influ2 for?
It is aimed at B2B marketing and ABM teams and the sales teams they support, typically at mid-market and enterprise companies running programs against defined target accounts.
Which tools does Influ2 integrate with?
Influ2 connects with Salesforce, HubSpot, Microsoft Dynamics and Zoho as CRMs, Marketo and Eloqua for marketing automation, Salesloft and Outreach for sales engagement, and Slack and Microsoft Teams for alerts.
Does Influ2 work with AI assistants?
Yes. Influ2 offers an MCP connection that lets AI tools access contact level buyer signals and ABM program data.