Category
Sales Engagement
Key features
Playbooks cadences
Account and contact prioritization
Buyer intelligence and hints
01 — Overview
What is
InsideSales
InsideSales offers Playbooks, an enterprise sales engagement platform that tells reps who to contact, when and through which channel. It combines cadences, automation, account and contact prioritization, scoring and buyer intelligence drawn from a large set of past sales interactions. Sales leaders use it for lead follow-up, outbound prospecting, account management and visibility into team activity.
02 — Who it’s for
Ideal Customer Profile
Built for large inside sales and sales development teams at mid-market and enterprise companies. Named users include Verizon, Fidelity, NetApp and VMware.
03 — Capabilities
Key Features
Playbooks cadences
Account and contact prioritization
Buyer intelligence and hints
Best time to call and email insights
Rep scorecards and reporting
Salesforce and Microsoft integrations
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is InsideSales used for?
InsideSales Playbooks guides sales reps through outreach cadences and uses AI to prioritize which accounts and contacts to work next and the best time to reach them.
Who owns InsideSales?
InsideSales is owned by Aurea Software, which completed its acquisition of XANT (formerly InsideSales.com) in August 2021 and brought back the InsideSales name.
Which CRMs does InsideSales work with?
The site lists partner integrations with Salesforce, Microsoft and SAP, and InsideSales can enrich CRM records with its buyer intelligence data.
Who is InsideSales for?
It is aimed at enterprise sales organizations with large inside sales teams that need managers to see activity and reps to focus on the best leads.




