Product review

Keap

Small business CRM with sales and marketing automation

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What is

Keap

Keap is a CRM and automation platform built for small businesses. It combines a contact database, lead capture forms and landing pages, email and text marketing, sales pipelines, appointment booking and invoicing, all tied together with automated follow-up workflows. Sales and marketing teams use it to nurture leads, move deals forward and keep in touch with clients without manual chasing.

02 — Who it’s for

Ideal Customer Profile

Built for small businesses, franchises and service firms, plus the certified partners and agencies that set Keap up for clients. The site says over 200,000 small businesses have used it.

03 — Capabilities

Key Features

Contact management CRM

Marketing and sales automation

Landing pages and lead capture forms

Email and text marketing

Appointment scheduling

Invoicing and payments

Reporting dashboards

05 — Similar tools

Alternatives

HubSpot

All-in-one CRM for marketing, sales, service

ActiveCampaign

Marketing automation with a built-in sales CRM

Pipedrive

Visual pipeline CRM for sales teams

Zoho CRM

AI-assisted CRM for sales teams of any size

Kartra

All in one marketing and funnel platform

HighLevel

All-in-one marketing and CRM for agencies

06 — FAQ

Frequently Asked Questions

What is Keap used for?

Keap is used to manage contacts and automate follow-up across email, text, booking and invoicing, so small teams can capture leads and turn them into customers with less manual work.

Who is Keap for?

Keap targets small businesses and franchises, and it has a certified partner program for consultants and agencies that implement it for clients.

Does Keap connect to other apps?

Yes. Keap has an apps and integrations marketplace and a developer program so you can link it to the other business tools you already use.

Who owns Keap?

Keap is part of Thryv, which acquired the company in October 2024. Keap continues to run as its own CRM product inside Thryv.