Category
GTM Data Orchestration
Key features
Persistent company entity IDs
Corporate hierarchy mapping
CRM dedupe and cleanup
01 — Overview
What is
Kernel
Kernel is an AI-native account data platform that resolves company records into persistent entity IDs, maps corporate hierarchies and adds firmographic data with sources for each data point. RevOps and data teams use it to clean and dedupe CRM accounts, find missing parent accounts, plan territories and route inbound leads to the right account. It aims to give sales, marketing and finance one consistent view of every account.
02 — Who it’s for
Ideal Customer Profile
Built for RevOps, GTM and data teams at mid-market and enterprise B2B companies, with customers whose sales teams range from about 50 to 400+ reps.
03 — Capabilities
Key Features
Persistent company entity IDs
Corporate hierarchy mapping
CRM dedupe and cleanup
Firmographic enrichment with sources
Territory planning data
Lead to account matching
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Kernel used for?
Kernel is used to clean and structure CRM account data, including deduping accounts, mapping parent and child companies, enriching firmographics and supporting territory planning and lead routing.
Who is Kernel for?
RevOps, GTM and data teams at B2B companies, with customers such as n8n, Gong, Mistral, AlphaSense and Zip.
Which systems does Kernel integrate with?
Salesforce, Microsoft Dynamics 365 and HubSpot on the CRM side, Snowflake and Databricks for data warehouses, and Clay and n8n for orchestration.
What is a KERN ID?
It is a persistent unique ID for each company entity, from a single business unit up to the global parent, that stays stable through domain changes, rebrands and acquisitions.