Category
GTM Data Orchestration
Key features
Campaign building AI agents
Waterfall contact enrichment
ABM audiences and target lists
01 — Overview
What is
Lantern
Lantern is an AI marketing and revenue agent platform that turns a brief into a running B2B campaign. Its agents research accounts, pull verified contacts through a waterfall of enrichment providers, track champions and job changes, and run plays such as ABM, signal based outbound, competitor displacement and closed lost reactivation. A revenue ontology connects CRM, intent, product usage and support data so agents also flag churn risk and expansion opportunities.
02 — Who it’s for
Ideal Customer Profile
Aimed at marketing, sales and customer success teams at scale-ups and enterprises, with single tenant deployment options. Named customers include TriNet and WordPress.
03 — Capabilities
Key Features
Campaign building AI agents
Waterfall contact enrichment
ABM audiences and target lists
Champion and job change tracking
Churn and expansion signals
Single tenant deployment
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Lantern used for?
Lantern runs B2B marketing and sales plays with AI agents, from building target lists and enriching contacts to launching personalized campaigns and tracking champions.
Who is Lantern for?
Marketing, sales and customer teams at growing and enterprise B2B companies that want campaigns executed by agents.
What data does Lantern connect to?
Lantern links CRM records, intent signals, enrichment data from 150+ providers, product usage and support history into one revenue ontology.
Does Lantern have an API?
Yes. Lantern publishes API documentation, and its agent engine lets teams define workflows in code.