Category
Social Media
Key features
Long-form to social post generation
Video and audio clip autogeneration
Brand voice learning
01 — Overview
What is
Lately
Lately is an AI social content tool that learns which words and ideas resonate with your audience, then turns blogs, newsletters, webinars, podcasts and videos into many platform-ready text, audio and video posts. It schedules posts at optimal times and supports employee advocacy, creating individual on-brand posts for each employee to share. A new chat-based agent called Kately lets you work with it conversationally.
02 — Who it’s for
Ideal Customer Profile
Social media, marketing and sales teams at enterprises, franchises, small businesses and agencies, including social selling and employee advocacy programs.
03 — Capabilities
Key Features
Long-form to social post generation
Video and audio clip autogeneration
Brand voice learning
Post scheduling
Employee advocacy
Social media analytics
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Lately used for?
Lately repurposes existing long-form content into many social media posts and clips, writes them in your brand voice and schedules them across channels.
Who is Lately for?
Marketing and social teams at enterprises and franchises, small businesses, and agencies managing social for multiple clients, plus sales teams doing social selling.
Which tools does Lately integrate with?
Lately lists HubSpot Marketing Hub, Hootsuite, Sprinklr and Salesforce as partners and integrations, and any Hootsuite account can be connected.
Does Lately support multiple languages?
Yes. Lately works in English, Spanish, Italian, Portuguese, Japanese, German and other languages on request.