Product review

Lead Liaison

Marketing automation with event lead capture

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What is

Lead Liaison

Lead Liaison is a sales and marketing automation suite that can be used as one product or as separate modules. It covers lead nurturing and scoring, website visitor tracking for sales reps, event lead capture with custom forms and mobile devices, and native sales email with prospecting plans. Add-ons include a CRM, personalized website content, gamified lead capture and BI-style reporting.

02 — Who it’s for

Ideal Customer Profile

Used by B2B marketing and sales teams, agencies and event exhibitors, with industry focus areas from ABM and financial services to education and nonprofits. The site does not state company sizes.

03 — Capabilities

Key Features

Marketing automation and nurturing

Website visitor tracking

Event lead capture app

Native sales email and prospecting plans

Dynamic website content

Reporting and analytics

05 — Similar tools

Alternatives

HubSpot

All-in-one CRM for marketing, sales, service

Act-On

Lifecycle marketing automation for B2B teams

ActiveCampaign

Marketing automation with a built-in sales CRM

Leadfeeder

See which companies visit your website

Oracle Eloqua

Enterprise B2B marketing automation

B2Brain

Trade show lead capture and meeting booking

06 — FAQ

Frequently Asked Questions

What is Lead Liaison used for?

Lead Liaison automates lead management across marketing and sales, from nurturing and scoring to visitor tracking and sales follow-up, in one suite or as separate modules.

Can Lead Liaison capture leads at events?

Yes. Its event lead management module handles custom forms, provisioning of mobile devices, onsite lead capture, and the follow-up, tagging and nurturing afterwards.

Which tools does Lead Liaison integrate with?

Integrations include Salesforce, Microsoft Dynamics, Pipedrive and Zoho CRM, plus HubSpot, Marketo, Pardot, Gmail, Outlook, GoToWebinar, Zapier, ZoomInfo and others.

Does Lead Liaison have an API?

Yes. The API lets you read lists, prospects, forms, tags and automations, add or remove prospects from automations and lists, and log custom activities such as calls and orders.

Ready to try

Lead Liaison

Marketing automation with event lead capture

Visit Website