Category
Website Visitor Identification
Key features
B2B and B2C visitor identification
Lead and data enrichment
Visitor demographic insights
01 — Overview
What is
LeadPost
LeadPost is a visitor intelligence platform that identifies anonymous US website visitors and returns contact details such as name, email and postal address for B2C traffic, or name, company, LinkedIn URL and email for B2B traffic. It also enriches existing lead lists and offers visitor demographics plus cross-channel retargeting by email, social, display and direct mail. Marketing and sales teams use it to follow up with people who browsed but never filled out a form.
02 — Who it’s for
Ideal Customer Profile
Built for marketing agencies and small to mid-sized businesses that want more leads from existing site traffic. Agencies can manage many clients and white-label dashboards and reports.
03 — Capabilities
Key Features
B2B and B2C visitor identification
Lead and data enrichment
Visitor demographic insights
Cross-channel retargeting
Customer suppression and page filters
White-label agency dashboards
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is LeadPost used for?
LeadPost identifies anonymous visitors on your website, delivers their contact details as leads, and lets you reach them again through email, social, display ads or direct mail.
What data does LeadPost return for B2B visitors?
For B2B campaigns you receive the visitor's name, company, LinkedIn profile URL and email. Address data is verified for deliverability and emails are checked before delivery.
Which countries does LeadPost cover?
The visitor identification service only works in the United States and only identifies US visitors.
Can agencies resell LeadPost?
Yes. LeadPost has an agency partner program and a white-label option, so agencies can run multiple client accounts and present dashboards and reports under their own brand.