Category
B2B Advertising
Key features
Audience building from firmographics and intent
AI-generated ad creative and landing pages
Campaign launch across 12 channels
01 — Overview
What is
Metadata
Metadata is a B2B advertising platform that builds target audiences, produces ad creative and landing pages, and launches and optimizes paid campaigns across channels like LinkedIn, Meta, Google, Reddit, X, display and connected TV. Marketers set goals, budgets and approval rules, and the platform adjusts bids and spend automatically. Reporting ties ad engagement to accounts and CRM pipeline.
The verdict
Automated B2B paid campaigns across channels
02 — Who it’s for
Ideal Customer Profile
Designed for B2B demand generation and paid media teams that want to run account-targeted ads without heavy manual setup. Customers include mid-market and enterprise companies such as Zoom.
03 — Capabilities
Key Features
Audience building from firmographics and intent
AI-generated ad creative and landing pages
Campaign launch across 12 channels
Automatic bid and budget optimization
Account-level ad engagement signals
CRM-connected pipeline reporting
MCP server for AI agents
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Metadata used for?
Metadata is used to plan, create, launch and optimize B2B paid ad campaigns from one place, from building account audiences to generating creative and shifting budget toward what works.
Which ad channels does Metadata support?
It runs campaigns on Facebook, Instagram, LinkedIn, X, Reddit, Google Ads, Microsoft Bing, ChatGPT ads, display, connected TV, out-of-home and audio.
Which tools does Metadata integrate with?
It connects to Salesforce, HubSpot and Pipedrive, marketing automation tools like Pardot and Eloqua, intent data from Bombora and G2, and data destinations including Snowflake, BigQuery, Amazon S3, Google Analytics and Zapier.
Can AI agents control Metadata?
Yes. Metadata offers developer docs and an MCP server that lets agents such as Claude Code manage audiences, campaigns, creative, budgets, experiments, analytics and approvals.