Category
PR & Media Monitoring
Key features
Multi-source mention tracking
AI relevance and sentiment filtering
Buying intent detection
01 — Overview
What is
Octolens
Octolens is a social listening tool that tracks mentions of your brand and competitors across social networks, communities like Reddit and Hacker News, GitHub, news, podcasts, newsletters and review sites. AI scores every mention for relevance, sentiment and intent, so marketing, DevRel and founders see the conversations worth joining, including buying signals and switch intent. Mentions can flow into Slack, a CRM like Attio, Linear or your own AI agents.
02 — Who it’s for
Ideal Customer Profile
Built for founders, marketing teams, developer relations and agencies, mostly at startups and fast-growing tech companies, with larger customers also using it.
03 — Capabilities
Key Features
Multi-source mention tracking
AI relevance and sentiment filtering
Buying intent detection
Competitor monitoring
Slack, CRM and Linear delivery
API, webhooks, MCP server and CLI
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Octolens used for?
Octolens is used to catch relevant mentions of your brand and competitors across socials, communities, media and reviews, for reputation monitoring, competitor tracking, customer feedback and finding leads.
Who is Octolens for?
It is aimed at founders, marketing teams, developer relations teams and agencies, especially at tech and developer-focused companies.
Which tools does Octolens connect to?
It can send mentions to Slack, Linear and Attio, push them to AI agents such as Claude through MCP, or deliver them to your own pipeline by webhook.
Does Octolens have an API?
Yes. Octolens offers a social listening API, webhooks, an MCP server and a CLI so teams and agents can work with mention data directly.