Category
Social Media
Key features
LinkedIn-first publishing
Employee advocacy
Social listening
01 — Overview
What is
Oktopost
Oktopost is a social media management platform built for B2B companies, with a strong LinkedIn focus. Teams publish and approve posts, run employee advocacy programs, listen to brand and competitor conversations and tie social engagement to contacts in the CRM. Marketing teams use it to show how social activity drives pipeline and revenue.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing, social and sales teams at mid-sized and enterprise companies, especially in tech, business services, finance, legal and manufacturing.
03 — Capabilities
Key Features
LinkedIn-first publishing
Employee advocacy
Social listening
Funnel-focused social analytics
CRM and marketing automation sync
Multi-stage approvals and audit trail
05 — Similar tools
Alternatives
Hootsuite
Social media publishing, inbox, listening and analytics
Sprout Social
Social media management, listening and influencer marketing
Sprinklr
Unified customer experience platform for enterprises
EveryoneSocial
Employee advocacy and social selling platform
SocialWeaver
Employee advocacy shared from Slack and Teams
06 — FAQ
Frequently Asked Questions
What is Oktopost used for?
It is used by B2B companies to publish on social media, run employee advocacy, monitor conversations and measure social's impact on pipeline.
Which tools does Oktopost integrate with?
It integrates with Salesforce, Microsoft Dynamics 365 and Sugar Market for CRM, and with Marketo, HubSpot, Eloqua, Pardot, Act-On and ClickDimensions for marketing automation, plus LinkedIn Ads and Facebook Ads.
Does Oktopost support employee advocacy?
Yes. Employees get curated content to share on their own profiles, and every share and click can be tracked back to contacts in the CRM.
Is Oktopost suitable for regulated or large companies?
Yes. It offers multi-stage approvals, role-based permissions and a full audit trail aimed at enterprise and compliance needs.