Category
Email Marketing
Key features
Multi ESP and SMTP sending
Behavior based segmentation
Automated email journeys
01 — Overview
What is
Ongage
Ongage is an email marketing platform that sits on top of your sending infrastructure, so you can send through its own SMTP or connect one or several ESPs, SMTP relays or on-premise MTAs. Marketers build segments from customer behavior, run personalized campaigns and automated journeys triggered by customer actions, and add SMS to the mix. It also offers deliverability reporting and a managed deliverability service, which suits teams sending at high volume.
02 — Who it’s for
Ideal Customer Profile
Built for marketing and lifecycle teams at companies that send email at high volume, including performance marketing firms and growing brands that want control over their sending vendors.
03 — Capabilities
Key Features
Multi ESP and SMTP sending
Behavior based segmentation
Automated email journeys
Campaign analytics dashboard
Deliverability tools and services
SMS messaging
Data sync API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Ongage used for?
Ongage is used to plan, personalize and automate email campaigns and journeys, with segmentation, analytics, deliverability tools and SMS in one platform.
Can I use my own email sending provider with Ongage?
Yes. Ongage can send through its own SMTP or through vendors you connect, such as Amazon SES, SparkPost, Mailgun and SendGrid, and you can route mail across several of them.
Who is Ongage for?
It suits email marketers and lifecycle teams that send at scale, with case studies on the site featuring senders of over 100 million emails a month.
Does Ongage have an API?
Yes. Ongage offers an API for syncing data from your CRM, CDP or data warehouse and managing campaigns, with documentation in its product manuals.