Category
Email Marketing
Key features
Customer data platform
Visual journey builder
Email, SMS and push messaging
01 — Overview
What is
Ortto
Ortto is a marketing automation platform that combines a customer data platform, journey builder, analytics and support tools in one product. Teams send email, SMS, push and in-app messages through automated journeys, capture leads with forms and surveys, and score leads using unified customer data. It also includes a team inbox, live chat and knowledge base so marketing and support can work from the same customer view.
02 — Who it’s for
Ideal Customer Profile
Used by marketing, growth and support teams at SaaS, financial services and other companies, from startups to enterprise.
03 — Capabilities
Key Features
Customer data platform
Visual journey builder
Email, SMS and push messaging
Forms, surveys and in-app messages
Lead scoring and custom reports
Team inbox and live chat
05 — Similar tools
Alternatives
HubSpot
All-in-one CRM for marketing, sales, service
ActiveCampaign
Marketing automation with a built-in sales CRM
Customer.io
Automated messaging driven by customer data
Klaviyo
B2C CRM for email, SMS and more
Braze
Customer engagement across every messaging channel
Brevo
Multichannel marketing, CRM and messaging in one
06 — FAQ
Frequently Asked Questions
What is Ortto used for?
Ortto is used to build automated marketing journeys across email, SMS, push and in-app messages, backed by unified customer data, dashboards and lead scoring.
Was Ortto previously called Autopilot?
Yes. Ortto grew out of Autopilot Journeys, which launched in 2015. The rebuilt platform was renamed Ortto in March 2022.
Which tools does Ortto integrate with?
Ortto offers no-code integrations that connect it to CRMs, websites and other tools, including Salesforce and Shopify, so customer data flows into one place.
Does Ortto include customer support features?
Yes. Besides marketing automation it offers a team inbox, AI responses, live chat, messenger calls, screen sharing and a knowledge base.