Product review

Papirfly

Brand management, DAM and on-brand templates

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What is

Papirfly

Papirfly is a brand management platform that combines digital asset management, a brand portal and flexible templates for print, social, video, email and banner ads. Central brand teams lock or open elements in templates so local markets, dealers, franchisees and partners can create on-brand content on their own. It also offers campaign management, analytics on asset usage and co-op marketing fund tracking.

02 — Who it’s for

Ideal Customer Profile

Built for central marketing and brand teams at mid-market and enterprise companies with many local markets, dealers or franchises, often in automotive, energy, pharma, banking and retail, plus the agencies that support them.

03 — Capabilities

Key Features

Digital asset management with AI search

Brand portal and guidelines

Lockable multichannel templates

InDesign and Figma template import

Campaign management

Asset usage and ROI analytics

Co-op marketing fund tracking

05 — Similar tools

Alternatives

Bynder

AI-powered digital asset management for brands

Frontify

Brand guidelines, assets and templates in one place

Aprimo

Digital asset management and content operations

Tenovos

AI content intelligence and digital asset management

RelayThat

On-brand marketing images resized for every channel

Desygner

Online design platform with brand templates

06 — FAQ

Frequently Asked Questions

What is Papirfly used for?

Papirfly is used to store and share brand assets, publish brand guidelines, and let local teams produce on-brand marketing content from controlled templates.

Who is Papirfly for?

It targets central brand and marketing teams at large organizations with distributed networks such as dealers, franchises or regional offices, including regulated industries like banking and pharma.

Which tools does Papirfly integrate with?

Papirfly connects with CMS, CRM, PIM and stock image libraries, and lets teams import templates from Adobe InDesign and Figma.

Is Adgistics part of Papirfly?

Yes. Papirfly states that Adgistics is now part of Papirfly and that the Adgistics website has been retired and redirected to Papirfly.