Category
Social Media
Key features
AI video social listening
Untagged brand mention detection
Creator sourcing and tracking
01 — Overview
What is
Plot
Plot is an AI social listening platform that watches social video, reading audio, visuals and captions to find brand mentions even when the brand is not tagged. Teams use it to measure community engagement and campaigns, source and track creators, spot trends and run market research on competitors and sentiment. Marketing, social and community teams use it to prove the reach and earned media value of their social work.
02 — Who it’s for
Ideal Customer Profile
Built for social media, community, creator and research teams at consumer brands, from growing companies to large brands. Testimonials come mostly from heads of social at consumer brands.
03 — Capabilities
Key Features
AI video social listening
Untagged brand mention detection
Creator sourcing and tracking
Outbound comment engagement tracking
Campaign and EMV reporting
Sentiment and brand safety analysis
Competitive benchmarking
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Plot used for?
Plot is used to monitor social video for brand mentions, measure campaigns and community engagement, find creators and research trends and competitors.
How is Plot different from text-based social listening?
Plot's AI analyzes the audio, visuals and captions of each video, so it can catch brand mentions that are never tagged or written in text.
Who is Plot for?
It is aimed at social media, community, creator and research teams that need to track user generated content and report on its impact.
What can Plot report on?
Plot reports on views, engagement, earned media value and sentiment across mentions, and lets teams build custom reports for products, influencer campaigns or brand activations.