Category
GTM Data Orchestration
Key features
People and company search
Waterfall email and phone enrichment
Company and person buying signals
01 — Overview
What is
SyncGTM
SyncGTM, formerly Reasonyx, is a GTM orchestration platform that brings lead search, waterfall enrichment, buying signals, scoring and AI-written outreach into one workspace. It tracks company signals such as hiring, funding and tech changes and person signals such as job changes and LinkedIn activity, then scores leads against your ICP and drafts personalized messages when signals fire. Sales, RevOps and GTM engineering teams use it as an app or through its MCP server.
02 — Who it’s for
Ideal Customer Profile
Built for B2B revenue teams including SDRs, AEs, RevOps, ABM marketers and GTM engineers, with dedicated solutions for startups and agencies.
03 — Capabilities
Key Features
People and company search
Waterfall email and phone enrichment
Company and person buying signals
ICP lead scoring
AI-personalized outreach
Workflow automation and CRM cleanup
GTM MCP server and enrichment API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is SyncGTM used for?
It is used to find leads, enrich them across many data providers, monitor buying signals, score accounts against your ICP and trigger personalized outreach from one workspace.
Is SyncGTM the same as Reasonyx?
Yes. The reasonyx.com domain now redirects to SyncGTM, and the SyncGTM site links to the Reasonyx company page on LinkedIn, so the product now runs under the SyncGTM name.
Which tools does SyncGTM integrate with?
It connects to HubSpot, Salesforce and Attio, outreach tools such as HeyReach and Instantly, and Slack, with webhooks, an HTTP API and CSV import for other sources.
Does SyncGTM work with AI assistants?
Yes. Its GTM MCP server connects to Claude, ChatGPT, Cursor, Windsurf, Gemini and Cline, and a separate enrichment API is available.