Product review

Roivenue

Multi-touch marketing attribution with impressions

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What is

Roivenue

Roivenue is a multi-touch marketing attribution platform that splits each conversion across the clicks and ad impressions that led to it. It pulls cost and campaign data from 70+ ad platform connectors, stitches journeys across devices and uses an AI-driven, inspectable model, with marketing mix modeling results alongside. A budget optimizer then suggests how to shift spend between channels.

02 — Who it’s for

Ideal Customer Profile

Made for CMOs, performance marketers, data analysts and agencies at brands that advertise on two or more ad platforms, mainly mid-sized and larger advertisers.

03 — Capabilities

Key Features

70+ ad platform connectors

First-party tracking on your domain

Impression based attribution

Cross-device path stitching

AI-driven attribution model

MMM and attribution in one view

Budget optimizer

05 — Similar tools

Alternatives

Dreamdata

B2B attribution that ties marketing to revenue

Ruler Analytics

Marketing attribution tied to closed revenue

HockeyStack

B2B revenue data, attribution and AI agents

SegmentStream

Marketing attribution and budget optimization

ArtsAI

AI ad personalization with built-in attribution

Paramark

Marketing measurement with incrementality and MMM

06 — FAQ

Frequently Asked Questions

What is Roivenue used for?

Roivenue measures which ads and channels drive conversions by attributing each order or lead across all its touchpoints, including ad impressions.

Who is Roivenue for?

It is aimed at marketing leaders, performance managers, analysts and agencies at brands running ads on several platforms.

Which data sources does Roivenue connect to?

It has 70+ connectors for ad platforms such as Google Ads, Meta and TikTok, plus first-party tracking, an impression pixel, transaction feeds and offline cost imports.

Can Roivenue attribute leads as well as orders?

Yes. It can attribute several conversion types at once, such as orders, leads and sign-ups, each with its own value.

Ready to try

Roivenue

Multi-touch marketing attribution with impressions

Visit Website