Category
Website Visitor Identification
Key features
Website visitor company identification
First-party intent tracking
Real-time lead scoring and segmentation
01 — Overview
What is
Salespanel
Salespanel identifies which companies visit your B2B website and tracks what known leads do on it, building a first-party record of sessions, journeys and buying intent. Teams use it to segment and score leads in real time, alert sales when an account shows intent, and sync that context into the CRM. It also supports customer journey tracking, attribution and audience building for retargeting and ABM.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing, sales and RevOps teams that want to see which accounts are engaging and act on that demand quickly. A good fit for startups through mid-market companies running inbound, ABM or product-led motions.
03 — Capabilities
Key Features
Website visitor company identification
First-party intent tracking
Real-time lead scoring and segmentation
Lead and account alerts
Customer journey and attribution reports
CRM sync, REST API, webhooks and MCP
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Salespanel used for?
Salespanel shows which companies visit your website, tracks lead activity across pages, forms and email, and scores and segments leads so sales and marketing can follow up while interest is high.
Who is Salespanel for?
It is aimed at B2B marketing, sales ops and RevOps teams that want one connected view of website, campaign and CRM activity for each account and lead.
Which tools does Salespanel integrate with?
Its integration directory lists CRMs and marketing tools such as HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign, Mailchimp, Intercom and Slack, plus Segment and Zapier for wider connections.
Does Salespanel have an API?
Yes. Salespanel offers a REST API and webhooks for moving first-party GTM data into apps and workflows, and an MCP server so you can query that data from AI tools like Claude, ChatGPT and Cursor.