Category
AI SDR
Key features
ICP based prospect finding
Personalized outbound emails
Automatic follow ups
01 — Overview
What is
Selma
Selma is an AI sales colleague that finds prospects matching your ideal customer profile, writes personalized emails, follows up and books meetings into your calendar. It handles replies on its own, for example pausing for out of office, unsubscribing people who decline and passing warm leads to the sales team. B2B sales teams use it to run outbound prospecting without adding SDR headcount.
02 — Who it’s for
Ideal Customer Profile
Aimed at B2B sales teams at startups and scale-ups, mainly in Sweden and the Nordics, that want a steady flow of booked meetings.
03 — Capabilities
Key Features
ICP based prospect finding
Personalized outbound emails
Automatic follow ups
Reply handling and unsubscribes
Referral detection
Meeting booking
Live activity dashboard
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Selma used for?
Selma runs outbound prospecting for you, finding prospects, sending personalized emails, following up and booking meetings with interested buyers.
Who is Selma for?
Selma is aimed at B2B sales teams, mainly at startups and scale-ups in the Nordics, that want more meetings without hiring more SDRs.
How does Selma handle replies?
Selma reads replies and acts on them, such as waiting out an out of office, stopping contact when someone declines or has left the company, and handing hot leads to your team.
Is Selma available in English?
Yes. The site is Swedish first and also has an English version, and customer stories show it used for outreach across the Nordics and beyond.