Category
Market Research
Key features
App performance estimates
App advertising and share of voice
Web traffic insights
01 — Overview
What is
Sensor Tower
Sensor Tower is a digital market intelligence platform that estimates app downloads, revenue, usage, retention and ad activity across mobile apps, web and gaming. Marketing, strategy and user acquisition teams use it to benchmark competitors, track share of voice and ad spend by channel, and spot market trends. Its Pathmatics data covers digital advertising, and an MCP server lets subscribers query the data from AI assistants.
02 — Who it’s for
Ideal Customer Profile
Used by app developers, game studios, consumer brands, agencies and investors, from fast-growing startups to large enterprises. The company says more than 2,500 enterprises rely on its insights.
03 — Capabilities
Key Features
App performance estimates
App advertising and share of voice
Web traffic insights
Audience and usage benchmarks
Gaming market insights
API and MCP server access
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Sensor Tower used for?
Sensor Tower is used to measure how apps, games and advertisers perform, including downloads, revenue, engagement and ad spend, so teams can benchmark competitors and plan growth.
Who uses Sensor Tower?
Marketers, app developers, gaming companies, brands and investors use it. The company is based in San Francisco and says over 2,500 enterprises use its insights.
Where does Sensor Tower data come from?
It combines a global first-party consumer panel and app store APIs, then enriches the anonymized data with its own models and third-party datasets.
Does Sensor Tower have an API?
Yes. Sensor Tower offers API subscriptions, and its MCP server lets API subscribers query their datasets from AI tools in plain language.