Category
SEO & Content
Key features
Keyword research and clustering
Competitor SEO and PPC analysis
Rank tracking
01 — Overview
What is
Serpstat
Serpstat is an SEO platform for keyword research, competitor analysis, rank tracking, site audits and backlink analysis. Marketing teams use it to find keyword gaps against competitors, check rivals' paid search ads, group keywords into clusters and monitor rankings across 230 Google regions. It also tracks brand visibility in AI search and sells SEO data through an API.
02 — Who it’s for
Ideal Customer Profile
Used by SEO and content marketers at startups and SMBs, and by agencies running search for clients. The site says it is trusted by over a million users.
03 — Capabilities
Key Features
Keyword research and clustering
Competitor SEO and PPC analysis
Rank tracking
Technical site audit
Backlink analysis
SEO data API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Serpstat used for?
Serpstat is used for SEO and search marketing work such as keyword research, competitor analysis, rank tracking and site audits.
Who is Serpstat for?
It suits in house SEO and content teams at smaller companies, and agencies that manage search for many clients.
Can Serpstat analyze competitors' ads?
Yes. Alongside organic keywords and backlinks, it shows competitors' paid search ads and keywords to speed up PPC planning.
Does Serpstat have an API?
Yes. Serpstat offers an API and data solutions, including keyword volume and SERP data, for teams that want SEO data in their own tools.