Category
Sales Enablement
Key features
Advocate system of record
Reference request automation
Customer referral programs
01 — Overview
What is
SlapFive
SlapFive is a customer marketing platform for running advocacy, reference, referral and customer content programs in one place. It tracks advocates and their permissions, automates reference requests for sales, uses AI to find likely advocates and produces testimonials and stories. It also measures how customer proof influences revenue and makes stories easier for AI search engines to cite.
02 — Who it’s for
Ideal Customer Profile
Built for customer marketing and advocacy leaders who support sales, marketing and customer success teams at B2B companies, typically mid-market and enterprise.
03 — Capabilities
Key Features
Advocate system of record
Reference request automation
Customer referral programs
AI customer content and testimonials
Revenue influence analytics
Salesforce app and MCP access
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is SlapFive used for?
SlapFive is used to manage customer advocates, automate references, run referral programs and create customer stories that help sales close deals.
Who is SlapFive for?
It is aimed at customer marketing and advocacy teams, with outputs used by sales, marketing, customer success, product and executives.
Which tools does SlapFive integrate with?
It has a Salesforce app and syncs with CRMs, and an embedded integration server with pre-built connectors to tools such as Zoom, HubSpot and Gong, plus custom links to any app with a public API.
Does SlapFive support AI assistants?
Yes. It offers MCP access so advocates and customer proof can be found from AI tools, and structures customer stories to be cited by Claude, ChatGPT and Perplexity.