Category
Gifting & Direct Mail
Key features
Custom swag design and mockups
Curated swag packs and bulk orders
Warehouse storage and inventory
01 — Overview
What is
SwagUp
SwagUp is a platform for designing, packing and shipping custom branded merchandise to employees, customers, prospects and event attendees. Teams order bulk items or curated swag packs, store inventory in SwagUp warehouses, and send items worldwide or let recipients pick their own gift through redeem pages and swag shops. GTM teams use Zapier automations to trigger sends after a demo, a form fill, webinar attendance or a closed won deal.
02 — Who it’s for
Ideal Customer Profile
Built for marketing, sales, people and customer success teams at growing companies that use physical gifts for events, onboarding, prospect engagement and customer appreciation.
03 — Capabilities
Key Features
Custom swag design and mockups
Curated swag packs and bulk orders
Warehouse storage and inventory
Global shipping and fulfillment
Redeem pages and swag shops
HRIS and Zapier automations
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is SwagUp used for?
SwagUp is used to create, store and ship branded merchandise and swag packs for employees, customers, prospects and events, all managed from one dashboard.
Can SwagUp send swag automatically from my sales or marketing tools?
Yes. Through Zapier, SwagUp can trigger swag sends or redeem pages from actions in CRMs, marketing platforms and event tools, such as a demo, a form fill, webinar attendance or a closed won deal.
Which HR systems does SwagUp integrate with?
SwagUp has native integrations with 60+ HRIS platforms, including BambooHR, Workday, Gusto, Deel, Hibob, Personio and ADP Workforce Now, so new hire and milestone packs can ship automatically.
Who owns SwagUp?
SwagUp is owned by Bensussen Deutsch & Associates (BDA), a merchandise agency that acquired it in December 2024. SwagUp continues to operate under its own brand.