Category
B2B Advertising
Key features
AI ad generation agent
Ad studio with PSD and Figma import
Automatic resizing and animation
01 — Overview
What is
The Brief
The Brief is an AI ad platform that turns brand and product inputs into on-brand ads, then publishes and optimizes them. Marketing teams research competitor ads, generate static, animated and video creatives, resize them for each channel, launch across ad networks and get recommendations on what to improve.
02 — Who it’s for
Ideal Customer Profile
Built for in-house marketing teams and agencies that produce ads at volume, from growing companies to enterprises that need SSO and security controls.
03 — Capabilities
Key Features
AI ad generation agent
Ad studio with PSD and Figma import
Automatic resizing and animation
Competitor ad research
Publishing to 40+ ad networks
Campaign optimization suggestions
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is The Brief used for?
The Brief is used to create, adapt, launch and optimize ad creatives with AI, covering banners, HTML5, animated and video ads.
Who is The Brief for?
It is aimed at marketing teams and agencies, including enterprises that need SSO, two-factor login and ISO 27001 compliance.
Is The Brief the same company as Creatopy?
Yes. Creatopy was renamed The Brief in October 2025. Existing projects, data and logins carried over to the new platform.
Where can The Brief publish ads?
It publishes and serves ads across more than 40 ad networks, including Meta, Google, Pinterest and TikTok.