Category
Lead Generation
Key features
Targeted lead generation programs
Content syndication campaigns
Programmatic display advertising
01 — Overview
What is
Think ABM
Think ABM is a B2B demand generation company that runs lead generation, content syndication, programmatic display and event programs for marketing teams. Its campaigns draw on a first-party database of about 55 million contacts plus intent signals, and its InsightsIQ and Sales Nitro offerings add psychographic profiling and real-time intent campaigns. GTM teams use it to reach in-market accounts and fill the pipeline with targeted leads.
02 — Who it’s for
Ideal Customer Profile
Suited to B2B marketing and demand generation teams, especially at technology companies running account-based programs. Client quotes on the site point to enterprise technology vendors.
03 — Capabilities
Key Features
Targeted lead generation programs
Content syndication campaigns
Programmatic display advertising
First-party database of 55M+ contacts
Intent and psychographic targeting
Event lead programs
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Think ABM used for?
Think ABM is used to run B2B lead generation, content syndication, display advertising and event programs that put marketing content in front of targeted, in-market buyers.
What data does Think ABM use?
It uses its own first-party database of about 55 million global contacts, combined with over 800 million monthly intent signals and psychographic insights.
What are InsightsIQ and Sales Nitro?
InsightsIQ, powered by Sales Nitro, combines psychographic profiling with intent data to sharpen targeting, while Sales Nitro runs real-time intent campaigns to build pipeline.
Is Think ABM a software tool or a service?
It is mainly a managed marketing services provider. Its team runs the programs on behalf of clients using its data and targeting technology.