Category
B2B Advertising
Key features
Predictive lead and visitor scoring
Value based audiences for ad platforms
Predictive conversions for bidding
01 — Overview
What is
Tomi.ai
Tomi.ai builds machine learning models on your website, app and CRM data to predict each visitor's and lead's likelihood to buy and expected lifetime value, even for anonymous visitors. Those predictions are sent back to Meta, Google and other ad platforms as value based audiences and conversion signals, and to your CRM and analytics tools as lead scores. Performance marketing teams use it to target, bid and measure on predicted revenue instead of raw leads.
02 — Who it’s for
Ideal Customer Profile
Built for performance marketing and growth teams at mid-market and enterprise lead generation and high ticket businesses, including B2B, that spend heavily on Meta and Google ads.
03 — Capabilities
Key Features
Predictive lead and visitor scoring
Value based audiences for ad platforms
Predictive conversions for bidding
Forward looking attribution
CRM and funnel data matching
Real time propensity and LTV predictions
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Tomi.ai used for?
Tomi.ai predicts which website visitors and leads are most likely to buy and feeds those scores into ad platforms, so campaigns optimize toward high value customers rather than lead volume.
Who is Tomi.ai for?
It is aimed at performance marketers at lead generation and high ticket businesses, B2B and B2C, that run sizable Meta and Google ad programs.
Which platforms does Tomi.ai work with?
Predictions are pushed to advertising platforms like Meta and Google through their marketing APIs, and back into your CRM and analytics tools. It uses behavioral data from your site or app plus CRM funnel and revenue data.
Does Tomi.ai score anonymous visitors?
Yes. It calculates a probability to buy and an expected 30 to 90 day lifetime value for every visitor, including anonymous ones, in near real time.