Category
Email Marketing
Key features
Email and SMS campaigns
WhatsApp, push and live chat
Automation workflows and journeys
01 — Overview
What is
User.com
User.com, now sold as Positive User, is a marketing automation platform that combines email, SMS, WhatsApp, web and mobile push, live chat and a unified CRM. Teams capture leads with forms and pop ups, build automated customer journeys across channels, and personalize messages using real time contact data. Ready made playbooks cover acquisition, lead nurturing, upsell and retention.
02 — Who it’s for
Ideal Customer Profile
Built for marketing, sales and customer service teams at startups, SMBs and mid-market companies, including SaaS businesses, with enterprise brands also among its customers.
03 — Capabilities
Key Features
Email and SMS campaigns
WhatsApp, push and live chat
Automation workflows and journeys
Unified CRM and contact data
Forms and pop ups for lead capture
Ready made marketing playbooks
Open API
05 — Similar tools
Alternatives
HubSpot
All-in-one CRM for marketing, sales, service
ActiveCampaign
Marketing automation with a built-in sales CRM
Brevo
Multichannel marketing, CRM and messaging in one
Customer.io
Automated messaging driven by customer data
Klaviyo
B2C CRM for email, SMS and more
Intercom
Helpdesk and AI agent for customer service
06 — FAQ
Frequently Asked Questions
What is User.com used for?
It is used to run marketing automation across email, SMS, WhatsApp, push and chat, with a CRM that unifies contact data for segmentation and personalized journeys.
Who owns User.com?
User.com is owned by Positive Group (formerly Sarbacane Group), which acquired it in October 2023. In 2026 the product was relaunched under the Positive User name.
Which tools does User.com integrate with?
It connects to other apps through integrations such as Integrately and Landingi, links with Calendly and Segment, and offers API documentation for custom connections.
Who is User.com for?
Marketing teams first, along with sales and customer service teams, in sectors such as SaaS, e-commerce, education and finance.